THE IMPACT OF E-COMMERCE ON THE EMERGING MARKET PERFORMANCE
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
EXCERPT FROM THE STUDY
Traditional marketing considers “product” as anything which can be offer in the market for satisfying customer needs. In e-commerce, information can be regarded as equal to the product itself. Enterprises providing clear relevant information can increase the attractiveness of their products. Technology improvements give possibilities for decreasing the cost of searching, collecting, and disseminating of information from the company and from the customers. Buyers can access information instantly, and even virtually test the product, which in traditional marketing concept would be time consuming. E-commerce changes even the way of delivering the producT. For example a software company can offer the purchased product to be downloaded directly from their website after the payment. Or the physical distribution can be replaced with online distribution. This can decrease the overall costs. The possibilities for innovation are also increasing. E-commerce provides better access and communication with customers, which can be used for a better understanding of customer needs and finally offering a product which fully satisfy those.
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