THE IMPACT OF E-COMMERCE ON THE EMERGING MARKET PERFORMANCE
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
EXCERPT FROM THE STUDY
Traditional marketing considers “product” as anything which can be offer in the market for satisfying customer needs. In e-commerce, information can be regarded as equal to the product itself. Enterprises providing clear relevant information can increase the attractiveness of their products. Technology improvements give possibilities for decreasing the cost of searching, collecting, and disseminating of information from the company and from the customers. Buyers can access information instantly, and even virtually test the product, which in traditional marketing concept would be time consuming. E-commerce changes even the way of delivering the producT. For example a software company can offer the purchased product to be downloaded directly from their website after the payment. Or the physical distribution can be replaced with online distribution. This can decrease the overall costs. The possibilities for innovation are also increasing. E-commerce provides better access and communication with customers, which can be used for a better understanding of customer needs and finally offering a product which fully satisfy those.
Related Project Materials
IMPACT OF FUEL SCARCITY ON NIGERIA’S ECONOMY
ABSTRACT
This study examines the impact of fuel scarcity on Nigeria’s economy. Specifically, the study determines...
AN APPRAISAL OF TAXATION AND ITS LEGAL EFFECTS ON FOREIGN DIRECT INVESTMENT IN NIGERIA
ABSTRACT
Principles of taxation, especially international taxation, are one of the instruments through which Foreign Direct Investment, (...
THE IMPACT OF FOREIGN DIRECT INVESTMENT ON ECONOMIC GROWTH IN NIGERIA
ABSTRACT
Foreign Direct Investmemt has been widely described as an indispensible vihicle of economic growth, Variuos reseachers have trie...
POLITICAL LEADERSHIP AND UNDERDEVELOPMENT IN NIGERIA. (A STUDY OF BABANGIDA’S ADMINISTRATION)
ABSTRACT
a cursory glance at the economic conditions of nigeria will reveal that underdevelopment has persisted in spite...
THE ROLE OF FLEXIBLE BUDGETING IN BUSINESS OPERATIONS
THE ROLE OF FLEXIBLE BUDGETING IN BUSINESS OPERATIONS
This study aims to: (1) explore the role of flexible budgeting in enhancing busines...
INFLUENCE OF TELEVISION ADVERTISING ON CONSUMER BUYING HABITS OF GUINNESS STOUT IN IKEJA COMMUNITY OF LAGOS STATE
Abstract
The study was on the Influence of Television on Consumer Buying Habits of Guinness Stout in Ikeja Community of Lagos State. It s...
AN ANTIMICROBIAL ANALYSIS AND PHYTOCHEMICAL OF Mangifera indica AND Carica papaya LEAVES
BACKGORUND TO THE STUDY
It is well known that in order for a plant to protect itself, it creates certain compounds that...
EFFECT OF PUBLISHED FINANCIAL STATEMENT ON SHAREHOLDERS INVESTMENT DECISION
ABSTRACT
This research project was designed to examine “effects of Publish...
THE NEED FOR EFFECTIVE MANAGEMENT: AN EXAMINATION OF ORGANIZATIONAL POLICIES AND PROCEDURES (A CASE STUDY OF UNION BANK OF NIGERIA PLC)
ABSTRACT
In all business enterprise the need for effective management: an examination of organizational policies an...
HEALTH CARE DELIVERY SYSTEM FOR INMATES OF THE NIGERIA PRISON: A CASE STUDY OF NIGERIAN PRISON SERVICE ADO EKITI
ABSTRACT
This study presents a picture of what the Nigerian prison system and its administration look l...
